Agranela’s main activity is the production, processing, packing, and further marketing of local varieties of fruit, mainly prunes.
The combination of tradition, experience, and application of the latest advancements in growing, processing, and packing resulted in the creating of our own private label – STELA PRUNELA, pitted prunes of top quality, additionally processed for direct use.
At its first presentation at the 2003 expo in Novi Sad, the label became a champion and won the Gold Medal for plums.
Selling in the local market, distributing to supermarket chains, and exporting to the neighboring EU countries, Russia, and Middle East continue throughout the year.
More than 90% of our prunes are exported every year, both in bulk and under our own label STELA PRUNELA, or under foreign customers’ requested labels.