Agranela d.o.o. is a company that deals with the purchase, processing, packaging and further placement of its products on both domestic and foreign markets. It has existed and operated successfully since 2003 with its headquarters in Valjevo. Fruit drying plants are located in Suseoca near Valjevo and in Donja Satornja near Topola. There is also a modern plant for processing and packaging of dried fruit in Suseoka.
The business unit in Belgrade performs export and import operations. Our long-term commitment and our primary goal is the production of quality and healthy products in accordance with world standards and regulations.
We are also committed to the use of modern and clean technologies as well as quality and safe raw materials in order to obtain a quality and healthy product.
The main activity of the company Agranela is the production, processing, packaging and further marketing of fruits of domestic varieties, primarily prunes. The combination of tradition, experience and application of the most modern achievements in cultivation, processing and packaging, resulted in the creation of its own brand - STELA PRUNELA pitted prunes of top quality, technologically modified for immediate use. At its first exhibition in 2003 at the Novi Sad Fair, it became the champion and winner of the Gold Medal among plums.
Sales on the domestic market, distribution to large trading systems, as well as exports to the surrounding countries of the EU, the Russian Federation and the countries of the Middle East, are performed throughout the year. Over 90% of prunes are exported annually, both in bulk and under its own brand STELA PRUNELA or as a preferred brand of a foreign buyer.
Latest events and current events
World chefs reward Serbian products Brussels, June 26, 2019 - Five Serbian companies received the prestigious award for the first-class taste of their products "Superior Taste Award" and had the opportunity to learn more about the promotional and business opportunities that this award brings: Agranela for prunes, Real Red Raspberry for raspberry spread, Ecovital for cold-pressed pumpkin seed oil, Happy Honey for raw honey with lyophilized plums and Arrow for chopped ajvar. Hundreds of food and beverage producers from around the world, chefs, sommelier, representatives of retail chains and the media, attended the awards ceremony in Brussels. Participation in this competition was supported by the USAID Competitive Economy Project. "This is a great success for Serbian producers. The award for the first-class taste highlights these products that have been tasted and awarded by 100 leading world and Michelin chefs. In that way, the consumer buys these products with confidence and knows that he gets top quality for the money spent," said Alan Coxon, a member of the jury and the host of this year's ceremony of the International Taste Institute. On the same day, on the occasion of awarding Serbian premium products, a reception was held at the Embassy of the Republic of Serbia in Brussels, in cooperation with the Mission of The Republic of Serbia to the European Union. The event was attended by representatives of the diplomatic corps, Belgian company and importers of food products. Marina Jovicevic, the Ambassador of the Republic of Serbia to the Kingdom of Belgium, opened the gathering and addressed the audience: "We do not often have the opportunity to gather at such a beautiful event for which the main reason was the taste." She pointed out that this award will open the door for our producers for future business cooperation between Serbia and Belgium, but also other EU countries. "I hope that this trend will continue in the coming years, along with our progress on the European path and our efforts to adapt to European standards and certifications." Jasmina Debeljak Maljkovic, Deputy Director of the USAID's Competitive Economy Project, pointed out the importance of promoting Serbian high-quality food products in foreign markets, primarily in the EU market: "This event is exactly the way we can promote the Serbian high-quality food industry. Today, we joined the best products from the world and showed that in addition to a quality raw material base of fruits and vegetables, Serbian companies have the potential and capacity to make high value products."