Pasteurization is one of the oldest and most reliable types of food preserving. This method of preserving ensures the storage of products for a longer period of time without the addition of any additives (preservatives) that prevent food spoilage, and thus pasteurized products do not have any harmful effect on the health of consumers. Pasteurization as a method of preserving involves the treatment of food at temperatures up to 100⁰C and is mainly used for sensitive groceries and in the case when the loss of nutritional properties is to be minimized. The product preserved in this way largely retains its organoleptic and nutritional properties. The pasteurized product in hermetically sealed packaging is safe, healthy and secure for a longer period of time, without requiring special conditions during storage and warehousing.
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World chefs reward Serbian products Brussels, June 26, 2019 - Five Serbian companies received the prestigious award for the first-class taste of their products "Superior Taste Award" and had the opportunity to learn more about the promotional and business opportunities that this award brings: Agranela for prunes, Real Red Raspberry for raspberry spread, Ecovital for cold-pressed pumpkin seed oil, Happy Honey for raw honey with lyophilized plums and Arrow for chopped ajvar. Hundreds of food and beverage producers from around the world, chefs, sommelier, representatives of retail chains and the media, attended the awards ceremony in Brussels. Participation in this competition was supported by the USAID Competitive Economy Project. "This is a great success for Serbian producers. The award for the first-class taste highlights these products that have been tasted and awarded by 100 leading world and Michelin chefs. In that way, the consumer buys these products with confidence and knows that he gets top quality for the money spent," said Alan Coxon, a member of the jury and the host of this year's ceremony of the International Taste Institute. On the same day, on the occasion of awarding Serbian premium products, a reception was held at the Embassy of the Republic of Serbia in Brussels, in cooperation with the Mission of The Republic of Serbia to the European Union. The event was attended by representatives of the diplomatic corps, Belgian company and importers of food products. Marina Jovicevic, the Ambassador of the Republic of Serbia to the Kingdom of Belgium, opened the gathering and addressed the audience: "We do not often have the opportunity to gather at such a beautiful event for which the main reason was the taste." She pointed out that this award will open the door for our producers for future business cooperation between Serbia and Belgium, but also other EU countries. "I hope that this trend will continue in the coming years, along with our progress on the European path and our efforts to adapt to European standards and certifications." Jasmina Debeljak Maljkovic, Deputy Director of the USAID's Competitive Economy Project, pointed out the importance of promoting Serbian high-quality food products in foreign markets, primarily in the EU market: "This event is exactly the way we can promote the Serbian high-quality food industry. Today, we joined the best products from the world and showed that in addition to a quality raw material base of fruits and vegetables, Serbian companies have the potential and capacity to make high value products."