People have known nutrition value of prunes since ancient times. They have used it as food, a treat, but also as medicine.

Prunes contain both insoluble and soluble fibers (pectin), which influence cholesterol and blood sugar reduction; important vitamins and minerals that have positive influence on health, such as Potassium, Vitamin A, Magnesium and Iron.

Prunes are also strong antioxidants, and they help to neutralize oxygen disorders in organism, so they have an important role in slowing down the aging process.

For this reasons, prunes are not only a tasty treat, but also the right choice for healthy lifestyle.

Compared to fresh fruit, prunes have very important place in healthy diet regarding nutritive values and vitamins. Examine the chart presented bellow to get familiar with how many nutritive ingredients the mighty prune can contribute in the healthy diet, even if only used as snack.

  Antioxidant Fibers Potassium Magnesium Calcium Vitamin B6
Prune 2428 2.00gr 207mg 12mg 12mg 0.058mg
Apricot 380 0.60gr 73mg 3mg 4mg 0.015mg
Apple 734 0.70gr 30mg 1mg 2mg 0.012mg
Banana 249 0.70gr 101mg 8mg 1mg 0.104mg
Blueberry 1760 0.70gr 22mg 2mg 2mg 0mg
Muskmelon 88 0.30gr 76mg 3mg 3mg 0.020mg
Mango 284 0.50gr 44mg 3mg 3mg 0.038mg
Orange 513 0.70gr 48mg 2mg 12mg 0.014mg
Pear 541 0.90gr 34mg 2mg 3mg 0.008mg
Peach 556 0.40gr 54mg 3mg 2mg 0.007mg
Pineapple 224 0.40gr 33mg 3mg 4mg 0.031mg


Basic nutrients necessary for healthy diet contained in prunes:
Antioxidant AO
Antioxidants help in the prevention of cell damage caused by various influences of free radicals and oxidation, and it is believed that they have positive influence on the immune system. That way, antioxidants can prevent development of certain illnesses, such as cancer or heart conditions.
Potassium (K19)
Potassium is the mineral present in every human cell. It helps with regulation of liquid and balance of minerals, and, in doing so, helps organism with regulation of blood pressure, as well as being an integral part in the transmission of nerve impulses, and is necessary for proper muscle contractions.

Fibers have very big and important role in digestive processes, as well as helping with regulation of body weight and the level of blood pressure, and are especially necessary for the diabetics. Beside this, fibers can influence reducing risks from certain heart conditions and digestive illnesses.


Vitamin A
Vitamin A is very important for eyesight and bones. Vitamin A has an integral role in cell division, and, as such, has big influence on reproduction. It also has characteristics of antioxidant.
Magnesium (Mg)
Magnesium, the mineral which is an integral part of bone, has a key role in work of thousands of enzymes that regulate various functions in human organism. Magnesium also helps in cell maintenance in nerves and muscles, as it signals to the muscles when to contract and when to relax.
Calcium (Ca)
Calcium is known for its part in bone development, as it helps bones to remain solid. This mineral also helps with the muscle contractions, as well as nerves to function properly.

Iron (Fe)
Although iron has many biological functions, its most important role is to transfer oxygen to the hemoglobin of the red blood cells. Hemoglobin in the red blood cells uses oxygen to produce energy.
Vitamin B6
Vitamin B6 helps organism to produce certain amino acids which become an integral part of the cells. Also, Vitamin B6 helps in the conversion of tryptophan, one essential amino acid, into niacin and serotonin. Besides this, Vitamin B6 helps in the production of insulin, hemoglobin and anti bodies.


Latest events and current events

Coming soon - new packaging

Coming soon - new packaging

Chocolate coated plum soon in a new package. Modern and likable!

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Fantastic five from Brussels! World chefs reward Serbian products

Fantastic five from Brussels! World chefs reward Serbian products

World chefs reward Serbian products Brussels, June 26, 2019 - Five Serbian companies received the prestigious award for the first-class taste of their products "Superior Taste Award" and had the opportunity to learn more about the promotional and business opportunities that this award brings: Agranela for prunes, Real Red Raspberry for raspberry spread, Ecovital for cold-pressed pumpkin seed oil, Happy Honey for raw honey with lyophilized plums and Arrow for chopped ajvar. Hundreds of food and beverage producers from around the world, chefs, sommelier, representatives of retail chains and the media, attended the awards ceremony in Brussels. Participation in this competition was supported by the USAID Competitive Economy Project. "This is a great success for Serbian producers. The award for the first-class taste highlights these products that have been tasted and awarded by 100 leading world and Michelin chefs. In that way, the consumer buys these products with confidence and knows that he gets top quality for the money spent," said Alan Coxon, a member of the jury and the host of this year's ceremony of the International Taste Institute. On the same day, on the occasion of awarding Serbian premium products, a reception was held at the Embassy of the Republic of Serbia in Brussels, in cooperation with the Mission of The Republic of Serbia to the European Union. The event was attended by representatives of the diplomatic corps, Belgian company and importers of food products. Marina Jovicevic, the Ambassador of the Republic of Serbia to the Kingdom of Belgium, opened the gathering and addressed the audience: "We do not often have the opportunity to gather at such a beautiful event for which the main reason was the taste." She pointed out that this award will open the door for our producers for future business cooperation between Serbia and Belgium, but also other EU countries. "I hope that this trend will continue in the coming years, along with our progress on the European path and our efforts to adapt to European standards and certifications." Jasmina Debeljak Maljkovic, Deputy Director of the USAID's Competitive Economy Project, pointed out the importance of promoting Serbian high-quality food products in foreign markets, primarily in the EU market: "This event is exactly the way we can promote the Serbian high-quality food industry. Today, we joined the best products from the world and showed that in addition to a quality raw material base of fruits and vegetables, Serbian companies have the potential and capacity to make high value products."

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